Post by account_disabled on Apr 30, 2024 0:25:54 GMT -8
I compiled a series of insights on g influencer pricing . Our goal is to help you feel more comfortable and confident that you are paying the right amount for your G partnership . Let’s go . Generic pricing benchmarks for influencers don’t help much. I showed these pricing benchmarks from a study to marketers and I asked them to rate the accuracy of the benchmarks based on their experience . = very inaccurate = very accurate.
we got all the possible answers. Everyone has different experiences but the average answer is (rather inaccurate). The fundamental problem with universal benchmarking research is that there are too many factors that influence pricing. Geographical markets , niche market Clinics Email List participation rates and metrics such as fake followers (more on that soon). Campaign brief and deliverables. Engagement deadlines ( i.e. one-time contracts or one-year contracts) Brands (big brands are worth working with and usually get better deals) () This is why everyone has such a different experience . This raises a question for new marketers .
How do I determine what to pay if I can’t trust benchmarks ? This entire article is intended to provide insights to support your decision-making capabilities when it comes to influencer pricing. First here are two quick tips from people who have been through your experience. Reach out to as many influencers as possible to start understanding the market price of your niche .
we got all the possible answers. Everyone has different experiences but the average answer is (rather inaccurate). The fundamental problem with universal benchmarking research is that there are too many factors that influence pricing. Geographical markets , niche market Clinics Email List participation rates and metrics such as fake followers (more on that soon). Campaign brief and deliverables. Engagement deadlines ( i.e. one-time contracts or one-year contracts) Brands (big brands are worth working with and usually get better deals) () This is why everyone has such a different experience . This raises a question for new marketers .
How do I determine what to pay if I can’t trust benchmarks ? This entire article is intended to provide insights to support your decision-making capabilities when it comes to influencer pricing. First here are two quick tips from people who have been through your experience. Reach out to as many influencers as possible to start understanding the market price of your niche .